I see it as my responsibility to act ethically and morally in all areas of running a business.
The dyes I use are Procion MX dyes of the best quality. These dyes are vibrant, vegan, colourfast and permanent, unlike cheaper kits sold on the market. Once mixed with water they are non toxic, and completely safe to wear, and even ingested, but of course I don’t recommend that. Technically, they meet all the European Union criteria for being an eco-friendly colourant and they use little water, at low temperatures without the use of heavy metals. The waste water is broken down into harmless molecules, and the chemical I use to fix the dye to the fibre, sodium carbonate, is not only repeatedly recycled by re-routing my washing machines waste pipe, but it is something that is found in laundry detergents which most of us use.
I am hesitant to refer to my dyes as “eco dyes” because whilst they do meet the criteria, I use the very best dyes, and this means importing them from Dharma Trading Company in the USA. I therefore refer to my clothes as low impact, when taking the whole picture into account.
What I can promise is that the clothes which I sell at festivals and on my website get fantastic feedback, with customers coming back to visit year on year to show me how well their clothes have washed. I am proud of what I sell, and am always willing to learn ways in which I can improve my environmental footprint without compromising my end product.
I source my harem pants and jumpsuits from a British manufacturer and endeavour to find as much of my stock from ethical and local companies. My blank t-shirts and hoodies are not made locally, however, I buy them from a company within 5 miles of where I live. British made t-shirts can be sourced, as can clothing in organic fabrics, so if that is something that you would like to see, then please speak to me about it further.
I’m always widening my range of organic products. This currently includes jumpsuits, sweatshirts, bags and purses. I also now stock hand dyed CSP (cloth sanitary pads), and am keen on expanding this range further.
When I am trading at festivals I try to keep my ecological footprint down to a minimum. I choose not to use the power supplied in favour of my 400kw solar panel which is mounted to the roof of my van. This charges a battery which powers my stall lights and devices which I use to take card payments. If a customer asks for a bag, then I have recycled paper bags to offer, however, I find that a lot of people choose to go without. In my early years of trading I found that a huge amount of cable ties were being used, so for the past 6 years I have been using reuseable ties, and only this year have I needed to replace some of them. I recycle whatever I can, and reuse items as much as possible. A lot of my stall fittings have been bought second hand, and I pledge to keep making changes to make the stall as sustainable and conscious as possible.